Classes

I. PRESENTING YOU: THERE ARE THOUSANDS OF THERAPISTS OUT THERE …
Why Should Someone Come to See YOU?

Establishing Your Identity/Niche
Presenting Yourself: Define / Design / Refine

  • What makes an effective business card?
  • What about brochures, postcards, etc?
  • “So what do you do?” in 30-seconds – Your “USP”
  • Niche / “Branding”
  • Phone and email
  • Blog/newsletter
  • Public Speaking

Other Sources of Promotion and Income

  • Books
  • Articles
  • Other items

II. CREATING AN EFFECTIVE ONLINE PRESENCE

Profile Listings

  • Where to list yourself online (costs/benefits)
  • What to include in your listings

Social Media

  • The Big Controversy: Should you be on Social Media sites?
  • Differences between LinkedIn, Facebook, and Twitter for therapists

Website Basics

  • URLs and SEO – basic info
  • Other therapists sites: What Works and Why? What Does NOT Work and Why?
  • What do you need to know to build your own site or work with a web designer?

III. ETHICAL ADVERTISING: Marketing, Money, and Practice Management

Marketing

  • Ethical Advertising & Promotion: Finding potential clients
  • Initial email or telephone contact

Money

  • How to turn the question: How much do you charge?” into a conversation
  • Setting fees (“Goldilocks Method”)
  • Addressing your OWN attitudes about money & providing services
  • Addressing client issues with money

Practice Management

  • Intake forms that convey who YOU are, as well as who the CLIENT is
  • 1st session – and how to assure there is a 2nd session!
  • Retaining Clients: Follow-up calls and sessions
  • Billing, Credit Cards, Insurance, Client Tracking Software

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